Ever get the feeling that a candle is a candle is a candle? You’re not alone, but you are being targeted. Black & Light is taking aim at just such complacency, offering the field of candle design a sophisticated approach that incorporates eco-sensitive and reusable materials, stylish visual details and packaging, and a clean, long life span. A personalized touch to every Black & Light product makes for a little potential for a slow-burning paradigm shift.

The first thing you’ll notice about this candle is its handsome packaging. If you splurge for a little more on a candle than you might from another you can find at the drugstore, you want it protected and remaining in perfect form by the time you get home. This candle’s rigid box is an ideal cradle, but it’s also beautifully designed with a unique illustration (in this case, with a simple line drawing titled “Bring World Peas”). A removable sticker on the exterior give you the option of reusing the box, which is both handy and neatly fits into Black & Light’s green business model.

The candle itself is as beautiful as its box, featuring an engraved surface that you almost hate to see burn away. Fortunately, you’ll have a while to appreciate it, as the candle is designed to burn for up to 15 hours per inch. The burn itself is clean and unscented, as understated as its presentation. The candle comes with instructions for proper care, ensuring the candle’s long life, as well as a thank you note that puts this company’s personalized approach into perspective.