Blog On the Cusp is just that - it’s the blog for Cusp boutiques and it’s a blog on the cusp of fashion, digging up news on “the front lines of fashion and shopping trends” instead swimming in stale style.

And if they have an post about old Posh and Becks’ latest celeb scent, at least it’s honest:

“We’re not sure how it smells

- But anything with David Beckham’s photo on it is certainly worth a try.”