We’re not about shopping just to shop (though we do count it as a valid form of recreation) or consuming conspiculously (though we’ve nothing against the latest Louis bag).

We love products largely because they help make your life easier and lighter, and tell some of your story.

We’ll let vintage fashion blog Debutante Clothing explain:

“Garments are very personal, even that $12.99 top from Forever 21. You create memories wearing those articles. I remeber everything I was wearing on the most important days of my life. I even rmember random moments in grade school when I thought I was the cutest dressed six grader at Levi H. Dicky elementary school.”