gta iv breaks records, traffic laws
Posted Wednesday, May 7, 2008 at 09:57AM
In my last post about GTA IV, the battle between the previous winner, Halo 3, and the latest installment of the Grand Theft Auto series was ramping up to be a massive clash of the video game titans.
Well, the results of the first week are in, and with every one in multiple industries looking, it looks like GTA 4 has hit it out of the park.
From Next-Gen
”According to publisher Take-Two, Grand Theft Auto IV sold approximately six million units globally with an estimated retail value of more than $500 million in the first week. The game sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally.”
The article from Next-Gen continues to say:
”Grand Theft Auto IV’s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date.”
We at ThisNext think this is a fascinating shift in the way products are being released, marketed and distributed. Because we have our fingers on the pulse of both shopping and social network trends, it’s noticable that Rockstar Games has creatd their own social network around the Grand Theft Auto experience called Rockstar Games Social Club. This social club around a single game, one that goes beyond simple forums and message boards, takes community participation in interactive entertainment to a new level of participation and community. As more companies embrace their communities and build places for them to share their experiences, their stories and their recommendations, they reinforce the core ideas that ThisNext was built upon. People are passionate and they want to share their opinions, and the real shopping revolution merely just gives people a platform to express that.
JPSherman
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