While I’ve never questioned the popularity of Shiny Shiny’s girl blog empire

- They’re like your best e-girl friends, they know your fashion joys and woes, they’re like the Oprah of girl blogs -

This Shoewawa post did clarify some of why they’ve got their readership:

” “Pain-free” and “stiletto heel” aren’t words that normally go together, but rest assured, there is such a thing as an easy-to-wear stiletto, and Cole Haan claims to have created it.
These babies may look like your standard ankle-killers, but they contain Nike air-cushioning in the ball of the feet and the sole, which helps prevent the foot and back pain so often associated with long hours in strappy sandals.”

Yep, they found you painfree stilettos.

So when are they shopcasting those lovelies?