People in Need Campaign
Posted Saturday, June 30, 2007 at 08:21PM
A Dutch charity organisation, ” Cordaid Mensen in Nood (People in Need) has this interesting campaign. It shows people in need posing with what some of us consider important and necessary. The designer handbag which costs 32 pounds is being compared to the price of food for a week: 4 pounds. Sunglasses cost 24 pounds while access to water is 8 pounds, after shave is 35 pounds, and the basics for a new home only cost 6.50 pounds. A pint of beer costs 4.50 pounds while 50 litres of fresh water cost 1.50 pounds. I am not sure what the main purpose of the campaign was, but I was moved by the facts. Anyway appreciate more what you have, because you never know what the next person is lacking. You decide if ‘Swedish fashion photographer Carl Stolz./Mensen in Nood’ went too far with this pictures…..
matthew
post to del.icio.us
digg this
post to netscape
View Printer Friendly Version
Email Article to Friend
Reader Comments (5)
I don't see many other peoples working in undeveloped or underdeveloped countries.
I don't hear of many other countries fighting the war on terror with the sons and daughters in harm's way in Afghanistan, Iraq, etc.
Many of the starving peoples of the world are that way because of their corrupt and vicious, uncaring governments.
So rather than go after the "rich Americans" create a useful campaign to go after the governments of the poor and downtrodden.
I am not rich, I don't own any designer stuff. But I try to keep a reasonable balance with what is appropriate and right.
Badgering
I think that it is succesful and it will continue to be
becaus the ad is very catchy
and easy
not too much to read
it gives u all the time to think about the goals of the ad
I didn't even have to ask anybody or make any research
I knew that it was a campaign
Congratulations