John Maeda is a graphic designer, a computer scientist, a MIT professor and the author of Laws of Simplicity. Now he has teamed up with Reebok for a new sneaker that brings together mathematical aspects, technology and nature. The sneaker, dubbed the ‘Timetanium ventilator’ looks like a myriad of graphics layered upon each other, but there is more to the madness; John has handwritten a code on the insole and lining of the sneaker, and the graphics generated from this code make up an interesting design on the exterior of the shoe.

The code creates a complex colorful design on the heel that transitions into a simpler, linear design towards the toe. The collaboration was aimed at bringing art and science together. The Reebok Timetanium will be exclusively available on Reebok’s customization website, and will be limited to 100 pairs fro $150.00. Shipping began yesterday. (via)

You can watch the video of John and Reebok discussing their creation here>>