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Think outside the bar

Posted Tuesday, October 24, 2006 at 04:48PM

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While Clif no doubt ranks as the most popular energy bar on ThisNext, the brand’s endurance-enhancing Shot Bloks are also getting much love from some of our sportiest shopcasters. With 100 calories per blok, the brown-syrup-based chews deliver carbs and electrolytes to boost your energy, performance, and muscle function when you’re sweating hard. And as Hans points out, these “healthy gummi bears” can make for the “perfect energy snack during a bike ride or any form of exercise”: Sarah loves her Shot Bloks because “they keep me going but don’t upset my stomach on long trail runs,” while Jessica says they’re “a wonderful invention for longer runs.” Professional climber Heidi Wirtz includes the product on her Alpinist to Alpinist list (a collection of stuff she “wouldn’t climb without”), and “dedicated and admitted backcountry skier and ski mountaineering addict” Steve Romeo regards Shot Bloks as an essential for “when the air is rare.”

Clif’s newest Shot Blok provides 210 mg of sodium (three times the amount in other Bloks), and the fact that it’s margarita-flavored just makes me all the more intrigued…

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